The Hidden Cost of Staff Turnover in Optometry
Staffing shortages are one of the biggest challenges facing optometry practices today. Recruiting, onboarding, and training new employees slow down growth, drain resources, and can stall the launch of new services.
At Peeq Pro, we know employee retention directly impacts practice efficiency and profitability. That’s why we help practices not only hire qualified staff but also create a positive, engaging work environment that keeps them around for the long haul.
Building a High-Performing Optometry Team
What sets thriving practices apart? Here are proven strategies from offices with strong employee engagement:
1. Cultivate a Positive Culture
Toxicity, even from one team member, can damage morale and drive turnover. Address negativity quickly and foster a collaborative environment.
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Why it matters: According to Hailo, 73% of employees are actively looking to switch jobs. A healthy, positive culture is your first defense against attrition.
2. Invest in Training & Development
Offer opportunities for professional growth, from optometry-specific education to general business skills. Training signals that you value employees and equips them to take on new responsibilities.
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Many employees value a positive workplace culture more than a slightly higher paycheck elsewhere.
3. Offer Competitive Benefits
Comprehensive health insurance and competitive benefits are critical, especially for employees with families. Partnerships with providers like Pando PEO can help practices build attractive benefit packages.
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For Nebraska practices, explore local options that boost employee retention.
Combatting Boredom & Boosting Engagement
Workplace boredom is a top driver of turnover. A 2018 Korn Ferry survey found that 33% of employees changed jobs due to lack of challenge.
For optometry practices, the solution is variety:
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Introduce new services like dry eye treatment.
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Adopt innovative technology that excites staff.
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Rotate responsibilities to keep employees learning and engaged.
Creating a Thriving Workplace Culture
Benefits and training are only part of the equation. Long-term retention requires a culture of teamwork, open communication, and recognition.
Practical steps include:
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Holding regular team check-ins.
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Celebrating milestones and wins.
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Listening to employee feedback and acting on it.
By making employees feel valued and supported, your practice becomes a place where people want to stay.
Final Takeaway
Employee engagement in optometry isn’t optional, it’s essential. By fostering a positive culture, investing in training, and offering competitive benefits, you can reduce turnover and create a thriving team that drives long-term practice success.
At Peeq Pro, we go beyond retention. We help practices:
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Boost patient compliance with custom care boxes and subscription-ready products.
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Increase revenue through streamlined retail solutions that eliminate inventory headaches.
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Support staff with training and systems that make care easier to deliver.
Want to strengthen your team and grow your practice at the same time? Let’s make it simple. Contact us at info@getpeeq.com to get started.