Blogs for Doctors

The Back to School Playbook: 10 Steps to Building Your Most Profitable Family Patient Season

The Back to School Playbook: 10 Steps to Buildi...

For Independent Optometry Practice Owners, ODs, and Office Managers In many practices, the most valuable patients are families. But not every family is equally valuable. As your office prepares for...

The Back to School Playbook: 10 Steps to Buildi...

For Independent Optometry Practice Owners, ODs, and Office Managers In many practices, the most valuable patients are families. But not every family is equally valuable. As your office prepares for...

Back-to-School Season: The Most Important Time of Year for Myopia Management

Back-to-School Season: The Most Important Time ...

By Dr. Cheryl Chapman | For Optometrists and Their Teams When most parents think about back-to-school eye care, they're thinking about whether their child can see the whiteboard. As eye...

Back-to-School Season: The Most Important Time ...

By Dr. Cheryl Chapman | For Optometrists and Their Teams When most parents think about back-to-school eye care, they're thinking about whether their child can see the whiteboard. As eye...

The Lens Through Which We View Value

The Lens Through Which We View Value

By Dr. Christopher Wolfe | For Optometrists and Their Teams One of the most interesting effects of managed vision care is not what it pays. It is how it has...

The Lens Through Which We View Value

By Dr. Christopher Wolfe | For Optometrists and Their Teams One of the most interesting effects of managed vision care is not what it pays. It is how it has...

Share With Patients | Is Your Vision Insurance Actually Saving You Money?

Share With Patients | Is Your Vision Insurance ...

A Note for Practices One of the most common questions patients ask is, "Why did my visit go through medical insurance instead of vision insurance?" We wrote this article to...

Share With Patients | Is Your Vision Insurance ...

A Note for Practices One of the most common questions patients ask is, "Why did my visit go through medical insurance instead of vision insurance?" We wrote this article to...

Why Some Dry Eye Programs Thrive While Others Fail

Why Some Dry Eye Programs Thrive While Others Fail

By Chris Wolfe | For Optometrists and Their Teams The Slow Erosion of Optometry's Traditional Business Model Optometry is not dying but we are being damaged as a profession.  Scope...

Why Some Dry Eye Programs Thrive While Others Fail

By Chris Wolfe | For Optometrists and Their Teams The Slow Erosion of Optometry's Traditional Business Model Optometry is not dying but we are being damaged as a profession.  Scope...

Why Myopia Management Naturally Creates Recurring Revenue

Why Myopia Management Naturally Creates Recurri...

By Dr. Cheryl Chapman | For Optometrists and Their Teams Better Clinical Care Creates Better Practice Stability Traditional optometric care has historically been built around episodic encounters. A patient schedules...

Why Myopia Management Naturally Creates Recurri...

By Dr. Cheryl Chapman | For Optometrists and Their Teams Better Clinical Care Creates Better Practice Stability Traditional optometric care has historically been built around episodic encounters. A patient schedules...