Conquering Dry Eye for Patients In-Chair

Dry eye, a frustrating condition for both patients and practitioners, often leads to poor treatment compliance and suboptimal results. But there's a simple solution that can transform your dry eye management: the Waiva Eyelid Cleaning System.

The Problem:

• Low Compliance: Dry eye treatments often involve multiple steps and products, making adherence a challenge.
• Biofilm Buildup: Just like plaque on teeth, biofilm accumulates on eyelids, exacerbating dry eye symptoms.
• Missed Opportunities: In-chair time presents a valuable opportunity for patient education and intervention.

The Solution:

• The Waiva Eyelid Cleaning System: This innovative device combines gentle eyelid cleansing with targeted vibration therapy, effectively pull debris from the eylid with the disposable sponge
• Simple and Efficient: The Waiva's user-friendly design makes it easy for patients to incorporate into their daily routine, promoting consistent treatment just like brushing their teeth.

In-Chair Conversation:

Forget fancy videos and polished ads. The most effective marketing for eye care comes directly from the source: you, the doctor.

In a world saturated with information, patients crave genuine connection and authentic expertise. Your simple, heartfelt message can resonate far more than any professionally produced clip.

Here's a simple script you can use:

"Did you know that over 20 million Americans have dry eyes? This is often due to factors like increased screen time, certain medications, or even makeup choices. If your eyes are bothering you, I'm here to help. I recommend starting with a foaming cleanser to help clean the bacteria and plaque-like substance off the edge of your eyelid so your grands can function better.

We also recommend using the Waiva Eyelid Cleaning System that works with the cleanser to pull debris from the eyelid. Just like brushing your teeth prevents plaque buildup and cavities, regularly cleaning your eyelids removes biofilm that contributes to dry eye."

Watch our full video below with recommendations on how you can implement better practices when talking to patients and how to recommend a treatment protocol and products that improve patient compliance. 

Remember:

• Practice reading the script aloud to ensure natural delivery.
• Don't worry about production quality – focus on the message and your genuine personality

1. Educate and empower: Explain how biofilm obstructs tear glands and worsens symptoms. Emphasize the importance of consistent eyelid hygiene.
2. Introduce the Waiva Eyelid Cleaning System: Demonstrate the device and highlight its user-friendly features when used consistently with the foaming cleanser with tea tree oil.
3. Offer resources: Provide patients with instructional materials and encourage them to ask questions.

Key Benefits for Optometrists:

• Improved Compliance: The Waiva's ease-of-use encourages patients to stick to their treatment plan, leading to better outcomes.
• Enhanced Patient Satisfaction: Addressing dry eye effectively improves patient comfort and quality of life, strengthening your practice reputation.
• Increased Revenue: Offering the Waiva directly in your office presents a valuable revenue stream.

By promoting the Waiva Eyelid Cleaning System, you can turn your in-chair time into a powerful tool for combating dry eye. By combining patient education with a simple, effective solution, you can empower your patients to take control of their dry eye and experience lasting relief.

Additional Tips:

• Offer introductory packages: Bundle the Waiva with other dry eye treatments for additional value and convenience. We have great a great affiliate program that offers 20% OFF their first order. You can sign up for that program here and get a display for your office. 
• Train your staff: Ensure your team is familiar with the Waiva and can educate patients effectively.
• Track progress: Monitor patient improvement and adjust treatment plans as needed.

By incorporating the Waiva Eyelid Cleaning System into your dry eye management strategy, you can provide exceptional care, improve patient satisfaction, and grow your practice.